Llazy Llama wanted to develop a quirky, yet clean minimalistic design. Each version of beer required only a color change and name banner change. The rationale behind this simple approach was to make each beer distinguishable at a glance and to make economically feasible to the client so that down the line a whole lineup of products can be added with ease.
Llazy Llama wanted to develop a quirky, yet clean minimalistic design. Each version of beer required only a color change and name banner change. The rationale behind this simple approach was to make each beer distinguishable at a glance and to make economically feasible to the client so that down the line a whole lineup of products can be added with ease.
In keeping with the playful and fun theme of this brewery, a naming scheme was developed. But luckily the camelid family of species has plenty of names to work from.
In keeping with the playful and fun theme of this brewery, a naming scheme was developed. But luckily the camelid family of species has plenty of names to work from.
Several styles were tried before it was settled that the Llazy Llama logo is the wing badge shape with the llama’s tongue hanging out. The design itself is monochromatic so it would be versatile enough for the client and the client’s product packaging needs.
